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MB NEWS
Monument Builders of North America
MB News is the official monthly publication of the Monument Builders of North America, which celebrated its 100th anniversary in 2006. Issue date for MB News is the first of every month.
MBNA’s Mission
To define and promote memorialization in a viable, innovative and diversified way for the membership and to enhance the awareness of memorialization by the general public and the remembrance industry.
WHO Reads MB News?
MB News’ mail-out circulation is nearly 1,000. Its readers are MBNA members in North America (including Canada) and about 60 international. Members are primarily owners of monument builder companies or Certified Memorialists® within a monument builder shop. These are the key people who buy and specify products and supplies—everything from granite, small hand tools used in the industry, to trucks and truckmounted cranes. The companies range in size from 1-2-person operations to companies with 30 or more employees.
The pass-along readership is very good within these companies. Total readership of any monthly issue is estimated at up to 3,000 people who have the ability to buy or specify products. And, because of the “art” aspects of memorials featured and the high quality of the magazine, readers tend to keep their copies available for future reference. Your ad placed in the MB News will receive good exposure over a long period of time.
WHY Do They Read MB News?
Each month, MB News focuses on bringing timely editorial content of high interest to its readers.
- The latest and best in memorial art—from personalized memorials for individuals to largescale public memorials.
- Information that will help readers in their day-to-day business operations.
- A Certified Memorialist® writes a semi-monthly column, “Are We There Yet?”, which focuses on innovations, trends and a worldwide view of memorialization.
- Consumer Advocacy Update
In 1997, MBNA established a Consumer Advocacy Program that works with individual members and their customers, ensuring they are aware of their rights and choices in memorializing family and friends. The program is strictly funded through contributions from members and industry associations. The consultant contracted as MBNA’s consumer advocate writes a monthly column that updates readers of consumer advocacy issues in individual states.
- PLUS—Important industry and association news.
EDITORIAL CALENDAR
JANUARY
All Creatures Great & Small—Pet memorialization is a growing business. Find out just how big, and see what some MBNA members are doing to tap this market niche.
FEBRUARY
Develop a Web Site Presence—The Internet is not something to be feared, but rather embraced. It is a remarkable technology tool that can bring you new business—from your local community and across the country. Learn how to develop and maximize your company's presence on the Web, from A to Z.
MARCH
You Are There—Highlights of the 2008 Annual Conference— Lots of photos and coverage so complete that you can re-live the event. If you didn't attend, you'll wish you had, and will mark your calendar for January 23 – 26, 2009, when MBNA hosts its convention and full monument display in Indianapolis.
APRIL
When Disaster Strikes—In most cases, you can't prevent disasters, but an ounce of preparedness can help keep your business afloat in the wake of a flood, fire or tornado. Tips on
how to protect your physical plant, your records and more from MBNA members who've experienced the worst.
MAY
Civic & Veterans Memorials—There's a high demand for this a type of work, and the money is good. Get your foot in the door of this market by reading how other monument builders are getting the business. Bonus: Some of the best in civic and veterans memorials, created by MBNA members.
JUNE
Hand Texturing—Many monument builders are returning to old technologies with new insights for achieving a high level of personalization on a monument. Tips on how to apply these techniques and examples of great results.
JULY
Restoring to Former Glory—Time, weather and vandals can destroy the former beauty of a monument. Learn new techniques that can bring back the original beauty and longevity of a monument that has fallen into disrepair. Also, updates from the National Center for Preservation Technology & Training (NCPTT).
AUGUST
Technological Innovations—How to apply available technologies, such as digital photography, color renderings and more to increase your services. Tips on creating meaning promotional tools (flyers & brochures) to present your company at its best and gain new business.
SEPTEMBER
Extreme Monuments—From the zany to the “Why didn't anyone ever think of that before?”, monument builders share their anecdotes and photos concerning the most unusual jobs they've ever done.
OCTOBER
Bronze Enhancements—Bronze and other products can accentuate what the monument builder does in making a meaningful, personalized monument. See how MBNA members have manage to “gild the lily” with special touches.
NOVEMBER
2009 MBNA Convention Planner—Complete planning guide for the 100th Annual MBNA Convention, January 23 – 26 in Indianapolis. Focus on MB University (the live version!), the
Annual Meeting, special events & descriptions of what exhibitors plan to display.
DECEMBER
Monument Builders: Their Tools & Toys—Wondering what to buy that monument builder who's on your holiday gift list? MB News will help, because it will feature other monument builders
who have a preference for certain tools and the results that can be achieved by using them. See who gets candid and shares their favorites for getting the job done. In addition, this issue includes the second annual find-a-feature index: what was published in
the MB News in 2008.
INVITATION TO MEMBERS & ADVERTISERS
We invite you to participate in the development of these special features for all our readers in 2008. Share your ideas and information. If you can contribute photos, tips, anecdotes or provide
some good leads, please contact Don Mounce at mbnews@monumentbuilders.org).
SUBSCRIBE
Click here to subscribe to MB News 
ADVERTISERS
If your marketing plan looks to reach a group of highly dedicated and professional monument and memorial retailers then look no further than MB News. The official publication of Monument Builders of North America, MB News gives you the greatest opportunity to showcase your products and services to your primary customers on a monthly basis.
A "must read" among monument and memorial professionals, MB News keeps members up-to-date on issues that affect their business; showcases the art, history and culture of memorialization; and provides insight to help them grow and prosper. To our subscribers, MB News is more than a publication, it's a business tool that helps them produce meaningful results.
Regular departments cover the latest association news including leadership news, consumer advocacy updates and member success stories. Feature articles highlight innovative industry concepts, historical and cultural articles regarding the art of memorialization, grief counseling and business articles focusing on topics such as marketing, finances, and technology.
MB News offers lots to our subscribers and has a lot to offer your company too. Reserve your advertising space today by reviewing the MB News media kit and completing an advertising contract.
For additional questions, contact MBNA Headquarters at 800.233.4472 or via email at mbnews@monumentbuilders.org
About MBNA News and It's Readers
Ad Rates and Spec Sheet
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